Find out how we can help you reduce inefficiencies within your company by breaking down team silos. Promote cross-team collaboration and improve conversion rate with our alignment strategies.
Siloed go-to-market teams are a frequent source of stalled sales cycles and reduced ROI due to inefficient workflows. Your marketing and sales teams need access to the same customer data and collateral, since their roles revolve around getting leads to convert. Both teams need to be on the same page about your company’s ideal audience, what platforms leads engage with, and what type of content appeals to them.
Marketing and sales alignment is the foundation of a successful Revenue Operations strategy. Our team brings years of RevOps expertise to the table; we utilize RevOps principles across all our methodologies to make data-driven decisions and eliminate inefficiencies.
Mind & Metrics can help align your sales and marketing teams by:
- Integrating your CRM. Keep all relevant customer data in one platform, rather than having separate systems for each team, which leads to data gaps and silos.
- Creating standardized sales and marketing collateral. Without a set pool of resources such as eBooks for sales and marketing to dip into, team members may end up creating multiple similar resources, which wastes time and effort. We’ll take stock of your current resources and, based on how it’s performing, form a plan of action to create useful and relevant content.
- Lead scoring. Based on conversions data from sales teams, we’ll develop a system for qualifying leads. Each lead will be assigned a score that denotes how likely they are to convert, with points given or taken away based on specific actions or prolonged inaction. Lead scoring may be associated with our Marketing, Sales, and Customer Success Automation services, depending on how scores are assigned.