Learn how we help our clients drive more site traffic and increase conversions through inbound marketing tactics and search engine optimization.
The days of pushy sales tactics are over. We’re proponents of inbound marketing strategies, which serve to attract leads through organic methods.
We work to boost our clients’ online visibility in order to organically attract qualified leads, as well as remove barriers to conversion on their websites.
Some methods we use to boost organic traffic for our clients include:
- Creating lead magnets. Lead magnets are downloadable resources like eBooks that are free, but gated by a conversion form. Their purpose is encourage leads to provide their information in exchange for valuable content. Lead magnets are a great strategy for converting leads into subscribers and, later, customers. We work to create resources that will resonate with and educate your audience.
- Optimizing landing pages to maximize conversions. Lead magnets are only as good as the landing pages they’re placed on. We combine SEO and UX best practices to create enticing landing pages that convert.
- SEO keyword optimization. We evaluate your current keyword rankings, and pick short and long tail target keywords that have a high search volume, are highly relevant to your brand, and that you have a strong chance of ranking for.
- On and off-page SEO optimization. We ensure your target keywords are strategically yet naturally placed throughout your web pages, while avoiding black-hat tactics like keyword stuffing. Off-page, we optimize metadata such as page URLs, meta description, and image alt-text.
- Structure web page layout to ensure search engine crawlability. We’ll structure your web page copy, headers, and navigation to ensure your website is optimized for crawlers, so your site can get indexed faster.
- Keyword ideation and research. We’ll compare your site’s highest-ranking keywords to those of your closest competitors, take stock of keywords commonly used in your industry, and identify opportunities for optimization.
- Creation of topic clusters and subsequent pillar pages. Based on your target keywords, we’ll form topic clusters, which are groupings of related subtopics based on one parent topic. We can then create a pillar page for each parent topic, and link to blog posts and other resources within the pillar page. This method boosts SEO and provides value to your leads.
- Develop inbound lead generation strategies. We’ll identify the platforms that your ideal audience frequents, and define methods to connect with them and drive them to your website. We employ organic strategies such as blogging and social media content.