Learn how our ecommerce marketing services help our clients increase customer retention by optimizing the buying process.
If you own and operate an online store, you know how challenging it can be to ensure a frictionless buying experience for your customers. Our team is highly skilled in facilitating front and back-end processes that allow an ecommerce store to run efficiently. From web page design to deal pipeline management to CRM integration, we use the most up-to-date resources to take your online business to the next level.
Some of the strategies we use to maintain ecommerce stores are as follows:
- Design and implement product web pages. We’ll work within your ecommerce shop’s platform or your chosen website’s CMS to create beautiful, UX-optimized product pages. Where needed, we can develop custom functionality or dynamic web page features that provide enhanced, personalized experiences for site visitors.
- Integrate your store with a CRM to provide accurate reporting and personalized marketing communications. Storing your customer data in a CRM boosts your ability to connect with your customers. We’ll optimize the one you use, or get you set up with one like HubSpot.
- Deal pipeline customization and management. Deal pipeline tracking helps to identify and remove areas of friction in the buying process.
- SMS marketing. Let your customers and subscribers know about your store’s latest deals and offerings. We’ll connect your shop platform with an SMS marketing service.
- Transactional email automation. Keep your customers in the loop with automatic emails such as shipping confirmations.
- Configure automation to update product information. We’ll use automation tools to keep your product database and inventory up to date wherever needed.